Google Ads account review
What does a Google Ads account review include?
A good review does not start with new ads. First you find out whether the account measures the right thing and whether the budget goes to demand that is ready to buy.
Guides
Get the basics of advertising right.
Short guides to the things that decide whether advertising brings customers or just clicks.
Search advertising quality
How to spot the search terms that burn money
A search term that burns money is not just an expensive click. It is a click that does not match the demand your business is ready to serve.
Choosing the channel
Google Ads or Meta advertising for a local business?
Google Ads usually works better when the demand already exists. Meta works better when the service has to be put in front of the right audience.
Reporting
An ad report a business owner actually reads
A report's job is not to show all the data. Its job is to say what happened, what was learned and what is decided next.
Checking the tracking
Conversion tracking: measure sales, not clicks
An ad platform learns from whatever it is told counts as success. If success is a mere click or any form submission, the budget drifts towards clicks instead of sales.